Strategy. Identity. Design.
Strategy. Identity. Design.
Snack Pack is a fun treat kids love, but moms needed a little reminder of just how fun it could be. To put the iconic pudding cup top of mind for Back to School season, we created an integrated promotional program that was all about delivering a “spoonful of fun” to families everywhere. An online instant win promotion offered an exciting chance to win a family fun pack, plus we gave away a grand prize, the ultimate Snack Pack block party. The Snack Pack mix in truck was on hand to serve up spoonful after spoonful of fun. Created in partnership with Trisect.
Brand Promotion, Package Design, Digital, Retail Display