Creative Strategy
“Strategy” can sound intimidating but it’s really just a roadmap to ensure we understand your place in the market so we can visualize it appropriately. If you are a solo startup or have been in business for a while, we will ensure we understand your niche and how it applies to visual execution.
Concept Development
Brand Naming
Brand Purpose
Brand Persona
Testing Stimulus
Brand Identity
Your identity is the basis of all your consumer communication so it’s important that it has a consistent and lasting impression on your audience. I can develop everything in your visual kit from your logo to the overall creative direction. We can start from scratch or simply give your brand a bit of a refresh.
Brand Design
Brand Refresh
Identity Kits + Guides
Logos
Visual Tone Tools
Brand Voice Tools
Mockups
Applied Design
Once your visual identity is established, it is then applied to consumer touch points that are relevant to your business.
From print to digital application, we can find the right media application for you. I am a skilled and seasoned designer but I often tap into my network of talented creatives and vendors if a project calls for additional skills and execution.
Creative Direction/Art Direction
Packaging
Advertising
Retail + Sales
Video + Social Concepting
Digital Concepting
Production Direction
Marketing Brainstorms
All projects are custom built to your needs so don’t hesitate to reach out.
kate@parkspersonas.com