Most people know Healthy Choice as a diet brand. With the introduction of Power Bowls, Healthy Choice has worked to transform a legacy brand into a modern leader in the health and wellness category. Power Bowls are all about food with purpose – filled with kale, quinoa and all sorts of other ingredient buzzwords. This was good stuff – and we had to show it. Created in partnership with Match Marketing.
Brand Refresh, Integrated Programming, TV, Social, Content Production, PR partnership