Strategy. Identity. Design.
Strategy. Identity. Design.
Pam is the leader in the cooking spray category, but when they were expanding their offering to Organics, their sales team needed a bit of help when it came to selling the products into retailers. We came up with an innovative sales kit solution that was truly inspired by the product. Not only did it use natural, sustainable materials, but the kit itself doubled as a planter, perfectly convenient to plant the packet of organic basil seeds that came inside the kit. Created in partnership with Trisect.
Brand Promotion, Sustainable Package Design